LABEL DESIGN & ILLUSTRATIONS | ALPINE AIR COFFEE ROASTING | 2021

Label Design, Illustrations, Product Photography

Alpine Air Coffee Roasting is a boutique roaster local to my home in Teton Valley, Idaho. Since its founding in 2018, I have collaborated with Alpine Air on a wide variety of projects.

Alpine Air’s coffee is packed using compostable bags and labels with a goal of using minimal resources. They offers two lines of coffee: Valley Series and Peak Series. Each of Alpine Air’s coffee offerings has a unique, whimsical illustration featured on the label, speaking to the inspiration behind the coffee’s name.

The Valley Series are Alpine Air’s core line of delicious-yet-affordable roasts, with simple black and white labels printed with vegetable ink on compostable stickers. The premium Peak Series coffees are offered at a higher price point and feature full-color compostable labels to distinguish them from the Valley Series on the shelf.

Bold, colorful product images polished off this brand refresh. Grocers in Alpine Air’s home market offer bulk product, where shoppers will see the same colors with a goal of creating strong color association with each of the unique coffees.