MOUNTAIN BIKE THE TETONS

CUSTOM GRAPHICS | MERCHANDISE DESIGN | 2023

Custom illustration work for one of my favorite local organizations, Mountain Bike the Tetons! I created two graphics for MBT's 2023 Trail Fund campaign, which successfully raised more than $20,000 for trails in the Tetons.

With these graphics, we wanted to offer donation rewards that would have wide appeal to their audience. The first artwork features two riders and tall pines – and to highlight the trail fund, I snuck in a couple of trail work tools! With the second artwork, we wanted to appeal to the feminine side of MBT’s audience – a demographic that they noted hadn’t had a shirt designed with them in mind for several years.

There are a multitude of reasons that hiring an illustrator for your custom merchandise is a great idea, and this is one of them! A good illustrator gets to know your organization's audience and creates artwork that appeals directly to them – much better than trying to fit a stock illustration into your mold.