ONX BACKCOUNTRY | WOMEN’S BACKCOUNTRY SKIING | MARCH 2021

Photography, Post-Production

OnX’s Backcountry app features guidebook-quality trail descriptions, elevation profiles, the ability to easily share information with your friends, and identify your next experience.

As OnX kicked off a new advertising plan for their backcountry app, they identified a hole in their image library: imagery featuring women in the outdoors, shot by a woman. While shot in the spring, these images have set OnX up to hit the ground running for their next winter campaign push.

There’s something special about spending a day in the backcountry with a group of women – it’s a space where joy, humility, camaraderie, acceptance, and whole lot of fun come together in a powerful way.