EARLY AUTUMN | WILD RYE | FALL ‘25 CAMPAIGN

Shot for Wild Rye’s Fall ’25 collection, this campaign blends outdoor adventure with the brand’s signature style-forward, functional approach to their gear.

Wild Rye’s Fall ’25 campaign is all about getting outside and soaking up crisp autumn air. From mountain bike rides through golden forests to laid-back camping scenes, the images showcase gear that’s built for but doesn’t compromise on style. It’s cozy, tough, and totally ready for whatever fall throws your way.