WILDFLOWER BICYCLES | IDENTITY IMAGES | AUGUST 2020

Photography, Post-Production

Meet Wildflower Bicycles, a handbuilt bicycle company based in Driggs, Idaho. Wildflower aims to enrich every rider’s experience by handcrafting quality bicycles designed for each rider’s individual intentions.

This summer, Wildflower needed images made to represent their vision and brand – for the first time ever. Creating the first professional images for a brand is a big responsibility – it’s my job to bring the brand’s vision to life and to the rest of the world; to create the immediate visual communication of a brand’s values. The prompts provided to me for this production were “warm, attainable riding, a sprinkle of vintage flair, beautiful light, and a lot of fun.” Sign me up!

“Creating a rider-centric company is at the heart of every decision we make here at Wildflower. We aim to get you on a bicycle that is designed around your preferences, your fit, and your riding style. [The focus at Wildflower is] to enrich the rider experience by handcrafting quality bicycles designed for your riding intentions. ”

Late summer at Grand Targhee Resort provided a stunning backdrop, with a few remaining patches of hot-pink fireweed providing a whimsical pop of color. Golden evening light and a film-inspired edit top off the energy that the riders brought to the table.

Learn more about Wildflower Bicycles at www.wildflowerbicycles.com!